In this drive through the mountains of Park City, Michael Smith, Head of Digital Strategy for Gatorade discusses the challenges he faces in marketing for this powerhouse brand in the age of disruption. From fresh digital approaches like Gatorade Edge, to utilizing micro-influencers like coaches and athletic peers, he shares groundbreaking insights with Socialtyze's CEO, John Bohan. Watch to learn how Gatorade is informing through social media and augmenting core products through digital experiences in this powerful interview.
Can you imagine where mobile will be in the next two years? If you think your forward thinking strategy is sound, you might want to prepare for some groundbreaking shifts. Fortunately, it’s the mission of many marketers to predict these curves and help prepare the industry for future correction. One of these agency leaders is Charlie Fiordalis, Managing Partner at MediaCom and a true thought leader in the digital marketing space. Discover key insights about measurement, the pace of consumer/device fragmentation, and the mindset we must adopt when predicting changes in this crucial marketing vertical.
Virtual reality and augmented experiences may feel far out of reach in terms of scale and application for huge brands, but even giants can harness accessible pathways to incorporate these innovative marketing technologies. Adib Abrahim, Director of Digital Communications for American Airlines, shares how important it is for even massive brands like his to start thinking outside the box. In this part of our video series, learn key insights about the pace of change in marketing and why we desperately need to shatter our comfort zones to keep up.
Earlier this month, Socialtyze CEO, John Bohan, interviewed over a dozen top marketing executives at the MobileNomics Conference in Deer Valley, UT to explore the future of advertising and marketing. Executives from American Airlines, Gatorade, Nestle, and others share their thoughts on influencer marketing, virtual reality, artificial intelligence, and how mobile has become more of a mindset than a device. Our video series, which unfolds over the next several weeks, provides you with tips and insight on how to keep pace with our rapidly changing world of marketing.
Robin Bennefield, Managing Editor at Marriott International, discusses the importance of digital storytelling. Marriott shares stories that shine a light on the property, people, and the experience in an incredibly genuine manner. In the next three years, Bennefield hopes to take the Marriott platform to the next level by working closely with brands, partners, and influencers to create an authentic network of storytelling platforms.
Noah Mallin, Head of Social at MEC, explores the importance of data for mobile, the human element of Artificial Intelligence, and the use of Virtual Reality for on-site activations. When it comes to influencer marketing, Mallin discusses the importance and impact that true influencers can make and where to draw the line when using social celebrities.
To conclude our video series of the #Videonomics Round Table session in Santa Monica, find our highlight reel below featuring our CEO John Bohan as he interviews:
Watch to learn:
John Bohan, CEO and Founder of Socialtyze, recently attended the Videonomics Summit in Santa Monica, where a collection of the industry's leading marketers gathered to take an in-depth look at the emerging trends in video marketing. In a wide ranging discussion these executives tackled everything from content creation to emerging platforms, cutting edge tools to new influencer partnerships. John was on hand to interview these thought leaders in a six part series.
Shannon Pruitt, President at The Story Lab NA, talks about what influencer marketing will look like over the course of the next two years and how influencers will continue to grow on platforms that don't even exist yet. She shares her views on how brands can adopt new audiences while driving sales and tracking ROI.
Lily Knowles, VP of Marketing at Vizio, talks about the change of content creation and consumption over the past few years. She explains that everything comes down to three tenants: time, money and people. By using social listening, brands are able to monitor and understand fan sentiment and prioritize which trending topics to tackle. Through utilizing genuine fans, you are able to find the crossover between an influencer's fans and a brand's fans, giving the shoppers and fans what they want. You need to keep it simple, don't over think it.
Raakhi Agrawal, Digital Strategy Marketing Manager at Nestle, shares her insights on efficient content creation in the digital age. Between day-to-day social creative needs, and large tentpole campaign creative, Agrawal explains how Nestle has structured their agency relationships to maximize efficiencies.
Noah Lomax, Global Consumer Social Strategy Manager at HP, discusses how his team has leveraged influencers to market the value of print in an increasingly digital first market. Using a mix of celebrity and mid-tier evergreen influencers, the team allowed these passionate content creators to tell HP's brand story in authentic and interesting ways. Perhaps most importantly, Lomax explains how his team measured the success of their influencer initiatives.
Rah Mahtani, Digital Communications Manager at Jack in the Box, discusses why scaling influencer marketing programs is important. He says, that celebrity influencers are important for triggering a conversation, and to keep a conversation going and sustained, to utilize micro-influencers.
Jeff Pray, SVP of Starcom USA, shares his process of running ads to various targeted audiences. Jeff discusses the the importance of brand integrity with influencer marketing and stresses why creative is vital for any marketing campaign.
Socialtyze partnered with Facebook to understand optimal frequency levels to drive movie ticket sales and we found some incredibly surprising results. We then combined this Facebook survey data with movie ticket purchases on Fandango based on frequency and targeting groups. The conclusion is a surprising revelation about the timing, frequency, and targeting of ads leading up to a movie release and/or TV premiere.
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