To conclude our video series of the #Videonomics Round Table session in Santa Monica, find our highlight reel below featuring our CEO John Bohan as he interviews:
Raakhi Agrawal (Digital Strategy Marketing Manager at Nestle)
Lily Knowles (VP of Marketing at Vizio)
Rah Mahtani (Digital Communications Manager at Jack in the Box)
Noah Lomax (Global Consumer Social Strategy Manager at HP)
Jeff Pray (SVP of Starcom USA)
Shannon Pruitt (President at The Story Lab NA)
Watch to learn:
where Nestle spends its first digital dollars.
why Jack in the Box uses both celebrity and micro influencers.
why HP feels influencer marketing is so effective.
what The Story Lab feels is the most fundamental and critical thing for a brand to have in this day and age.