My vote is Red Bull. I think they are head and shoulders better than anyone else in connecting with their consumers while building one the strongest beverage brands in the world.Check out Redbull.com and you’ll find content on Adventure, Motor Sports, Music, Extreme Athletes, Skateboarding, Surfing, Snowboarding, etc… You will not, however, find anything on the drink itself.When posed with the question of how do we market ourselves, Red Bull asked a different question:How do we make our customers lives better?Their answer was to create adrenaline-pumping content that M16-34 weren’t getting elsewhere. In addition, Red Bull found, connected with and supported the top extreme athletes in the world to help them to do what they do best. And, it was not necessarily the Shaun Whites of the world that they aligned with first. It was with the lesser known, yet nearly as exceptional, athletes that had relatively small but loyal followings. Once sponsored, the awareness of these athletes’ skills, death-defying stunts and sheer courage skyrocketed, right alongside Red Bull’s sales.Right now, I think there is a short window of opportunity for marketers to mimic the massive success of Red Bull’s marketing. They just need to be committed to asking and answering a different type of marketing question.Want more tips and tricks for how to dominate social this year with Data, Creative and Amplification? Download our 2016 Social Media Survival Guide.