_{So you’re wondering how to go viral on social media?} 

‍

How do your favorite creators go viral every time? 

Spoiler alert: They’ve got their finger on the pulse of what’s hot, what’s now, and what’s about to be. 

Yep, the secret is staying on top of trends and integrating your brand story into them most naturally. 

Because here’s the deal: trends are the big waves in the vast ocean of the market. 

And if you wanna surf, you gotta catch 'em at the right time.

‍

Why Catching the Right Wave (Trend) Matters?

‍

Let’s understand this with an example -

It was St. Patrick's Day this past Sunday, a day when even the beer flows green and people don’t think twice before spending. 

We’re talking an average of $44 per person at the bar, with beer sales going through the roof—up by 174% to a whopping $6.85 billion. (Source)

Now, if that doesn’t scream “marketing opportunity,” what does?

‍

Guinness Beer: The King of St. Patty’s Day

‍

Let’s zero in on Guinness, the stout that’s pretty much synonymous with March 17th. 

And this isn’t by chance. Guinness knows how to party with the best of them, pouring an insane 13 million pints globally on St. Patrick's Day. 

How do they achieve it? This year, Guinness threw down events featuring big names like football legends Joe Montana and Joe Burrows, and celeb chef Dennis Prescott. 

They’ve done many such arrangements in the past to make Guinness the symbol of the festival.

The message is loud and clear - Guinness is more than a drink – it’s a part of the holiday itself.

‍

Which Trend Fits Your Brand?

‍

The Guinness case begs a million dollar question: What seasonal/fleeting trends align with your brand's identity? 

Whether it's the spooky vibes of Halloween, the summery escapades of the Fourth of July, or something big that just hit the news, identifying and engaging with the right trends can elevate your brand from a mere participant to a cultural icon.

That’s what you want to be as a brand. 

Before you go off to draft your next viral campaign, here's a thought to ponder: What can you do to stay updated on current and upcoming trends?

Cheers to St. Patrick’s Day.

‍