This 2013 summer has been an exciting time for the Socialtyze team! We’ve had the opportunity to work on a few interesting projects that are definitely worth highlighting. Here are just a few of the Apps and Campaigns we’ve been working on:

Warner Brother’s and The Cheesecake Factory:

“Best Father’s Day Film Ever”

It was a dream scenario, two clients with complementary needs. A film studio needed to activate 16 Facebook fan pages. A restaurant brand with a powerhouse page wanted some content to give their fans something fun to do.

The Result?

A movie match-up of 16 titles going toe-to-toe to see which made the best Father’s Day film.

The Prize?

12 fans won ALL 16 titles and a $50 gift card to The Cheesecake Factory. One lucky player landed a $100 gift card and a box set of the best Warner Bros. films of the last 90 years.

Paramount

BuildaJoe.com

With the movie, G.I. Joe: Retaliation, rapidly approaching its launch to DVD, our team has created a microsite (optimized for iPad and Mobile) hosting an interactive avatar builder and an exciting sweepstakes involving Hasbro.

The Result?

Users can go to the website and build their own G.I. Joe Avatar with access to over 500 assets to choose from to customize their Joe. Once users complete their avatar, they can choose to do one of three things; download it to a trading card, make it into a screensaver (desktop and mobile), or enter their avatar into the sweepstakes.

The Prize?

Paramount has partnered with Hasbro to recreate one lucky winner’s Joe avatar into a real life figurine.

Southern Living

“How Southern Are You?”

Southern Living was looking for a unique way to engage their current Facebook fan base but also discover new email leads through an engaging and fun social media application. The Socialtyze team has created the "How Southern Are You?” checklist where users can check off how many “southern” things they've done, and receive custom Southern badges based on their level of completion. Afterwards, they are encouraged to share and complete the entertaining list with their friends. The app has been promoted with media and email blasts, which lead to a significant increase in awareness. We’re particularly excited about this campaign’s success with mobile audiences.

The Result?

The app has generated to date 79,000 unique visitors, 35,000 email leads for the brand, and over 8,000 shares! The interesting part of these results is that over 50% of app play took place on a mobile device, with 86% of our users being female and 96% of them being 25 years and older. This demographic directly aligns with their target consumer.Curious how Socialtyze can help your next campaign? Email Garret Houts at garret@socialtyze.com or visit our website for more info!