We are excited to announce that we’ve partnered with Nicole Butte, founder of Digital Pep, who will be providing counsel and strategy for all of our movie campaigns. Nicole brings with her the unique studio mindset as well as nearly two decades of experience in digital marketing.We view social campaigns in 360 degrees, combining paid and organic media into one cohesive program. Nicole will work with our data, media and development teams to connect the dots between social listening, paid media, community management and influencer marketing, which will continue to become a more and more prominent element of movie campaigns. Marrying the traditional practices of media and publicity into authentic editorial with high reaching, measurable results, we see a huge opportunity to leverage the insights gathered from live social listening into long tail influencer campaigns.Prior to launching Digital Pep, Nicole was VP of New Media at NBC Universal’s Focus Features and before that, she was VP of Interactive Promotions at New Line Cinema. Throughout her career, she has run digital marketing campaigns for films including Dallas Buyers Club, The Kids Are All Right, Anna Karenina, Sex and the City, Wedding Crashers and many, many more.Want more tips and tricks for how to dominate social this year with Data, Creative and Amplification? Download our 2016 Social Media Survival Guide.