We are thrilled to collaborate with our partner and Brooklyn-based creative agency, The BAM Connection on Redemption Whiskey's recent award-winning campaign. Redemption's “Rye Wit” series was awarded Gold in the Graphis Competition, which recognizes the world's most significant and influential works from the greatest talent in design, advertising, and photography.Our team created the mood board to guide the brand’s overall look and feel, as well as produced the photoshoot for the content used in the launch of this series. BAM designed and implemented the use of sophisticated and insightful dry humor to be the aspirational voice for whiskey aficionados. Take a look at some of our creative below:

[caption id="attachment_6813" align="alignnone" width="1074"]

Ran During Hockey Playoffs[/caption]