When it comes to Facebook applications, you guys are doing it wrong. Brands, marketers, agencies, media mavens gurus yogis and ninjas - you guys are all looking at the wrong place.When an RFP floats on my desk, 99.9% of the time, the client is looking for a simple solution to the question of "What do I do with these fans?" But, the smart money knows that the real value of an application is AFTER its run is over. For the initiated, Facebook is the apogee of consumer research.Scenario A: Your team launches their latest Facebook gizmo for its four weeks of fame. When it wraps, you take the same tired measurements and call it a day.Scenario B: The same app is built with OAuth or Social Sign on, and now after four weeks, your team is sitting on a pile of data gold.But, the real magic occurs when the Facebook data is tied to those engagements. We can look at the users who played the app the most, and map their other page likes and interests (wow, 81% of users also liked Target, Chevy and Skittles.) Education level important to you? We have that. What about work history? Got that too. Relationship status? Check. In fact, almost an entire user’s profile is available with the proper permissions - including email addresses (a CRM goldmine.)

Pretty powerful right? One more thing...

You can also request permissions for friends data. So when the application has ended, and your crack analytics team has determined that Women, ages 25-34, living in a coastal area, who like Oprah and shop at Target are the PERFECT fan of your brand, you can find out how many of those people live in your app users’ network.

How does that scale? A recent application at Socialtyze netted 21,000 users in 9 days. We were able to identify an incredibly detailed profile for the perfect fan of our brand - and noted that 1,800 of these 21,000 were a match. But, because we looked at friend data, we found 27,000 matches from the pool of 500,000 friends that we had access to.If we can do all of that with one application in 9 days - imagine what a year with us can do for your brand.Interested? Contact us! Kyle@Socialtyze.com