One of the coolest things about working in social is getting phone calls from clients that allow you to geek out on really awesome new sh!t.That’s why when Paramount calls with a request for you to produce a Facebook 360 video to promote the final installment of Paranormal Activity: Ghost Dimension, you may or may not squeal with excitement and pull out all the stops to make it happen.It should also be noted that this 360 video is the final piece of content that will ever come from the revered horror franchise, so we needed to give it a proper, ghostly disappearance…er sendoff.The video shows a group of teenagers breaking into the abandoned garage of the original Paranormal Activity house. Filled with the dusty remnants of the franchise’s victims, the kids use the garage for a séance in an attempt to experience the paranormal. Things take a quick turn for the deadly.Click on the video below to check it out for yourself. Best seen on tablet or your phone. If you are on desktop, click and drag from left to right to get the full 360-degree experience. NOTE: 360 videos aren’t viewable on Safari or Internet Explorer.

360 Degree Paranormal Activity SeanceContacting the dead is never a good idea - unless you record it on a 360-degree camera.Posted by IGN on Tuesday, December 15, 2015 

Our team endeavored to make this a truly immersive, interactive VR experience that touched on the film’s themes, and included plenty of “Easter eggs” for the viewer to discover. With surprises, frights and delights coming from all angles, viewers are enticed to engage in repeat viewings. As of mid-January, the video has been watched more than one million times.

As a fun, strategic twist, we decided to cast social influencers and fans of Paranormal Activity to star in the video. The cross promotion coming from the influencers helped us to expand our reach and social prominence. We also partnered with gaming and entertainment behemoth IGN to further amplify distribution.Facebook 360, which was initially only available for testing to major brands and publishers, is now available to anyone looking to dabble in VR. And let us just say, if there is any experiential element to your brand or story whatsoever, you better get to dabbling.From places you want to go, to things you want to see or know, the possibilities are truly remarkable. Facebook 360 allows you to become fully immersed in news, brand experiences, entertainment, sports, travel and live events like never before. And it’s just the beginning.Want more tips and tricks for how to dominate social this year with Data, Creative and Amplification? Download our 2016 Social Media Survival Guide.