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Written By
John
Bohan
Mr. Beast has amassed billions of views across his videos, making him the biggest YouTube giant - Literally a BEAST when it comes to going viral.
According to Forbes, he made $80 MM last year.
You don’t achieve something like that without knowing what it takes to make the algorithm tick.
In our Be-Like-Mr. Beast series, we help you to be a beast too by adopting the strategy and tactics he uses to go viral.
By following his unique blend of ingenious editing techniques, you can keep your viewers longer and tap the algo expanding your reach, awareness and revenue.
In this blog, I break down exactly that editing style into three core areas. Excited? Let’s dive right in.
Mr. Beast knows how to always start with a bang. He grabs attention using high stakes and dramatic scenarios right from the get-go.
In the video below, titled The World’s Deadliest Obstacle Course, the scene opens with a contestant nervously making a massive jump hundreds of feet above the ground, that too without any harness. If this doesn’t hook you, I don’t know what would.
These hooks are meticulously planned, often hinted at in the video thumbnail and title.
The key here is to promise viewers a thrilling experience right from the very start.
For instance, in the video "I Spent 50 Hours Buried Alive," the title alone makes viewers curious about how such a feat will be achieved and the potential dangers involved.
This approach ensures that the audience is glued to the screen, eager to see how the high stakes play out.
A hallmark of Mr. Beast’s editing style is the rapid pace.
His videos feature constant visual changes, keeping viewers engaged from :01.
Even simple walking transitions are typically sped up, to maintain a dynamic flow. This technique ensures that every second is packed with some movement or other.
Jump cuts are also heavily used by his editors. These cuts not only keep the pace brisk but also eliminate any dull moments, focusing solely on the most exciting parts.
For example, in the video "I Gave My 40,000,000th Subscriber 40 Cars," the action never stops. From the initial surprise to the final giveaway, the rapid cuts keep viewers on the edge of their seats.
Another very cool trick in his arsenal is the use of zoom cuts and close-ups.
By jumping from wide shots to tight headshots or zooming in on important details, the videos remain visually stimulating.
Mr. Beasts uses a mix of cinematic music and sound effects to heighten the viewing experience.
The music choices are consistent and often feature epic scores that quickly build anticipation and excitement.
Also note how he strategically makes use of silence. By suddenly stopping the music at key moments, he emphasizes the importance of what’s happening on screen.
This silence can make dramatic scenes even more impactful. For instance, in "$10,000 Every Day You Survive In A Grocery Store," the sudden silence before the cash pull makes you even more excited about the whole situation.
Sound effects like booms and whooshes add another layer of thrill.
Last but not least, every few seconds, there’s a "dopamine hit" – a moment designed to give viewers a burst of satisfaction. This could be a witty remark, a visual gag, or a sudden, unexpected event. These hits re-engage viewers, ensuring they stay invested in the video.
By focusing on these elements, you can create videos that are not only engaging but also memorable and retain a higher watch time.
As you implement, slowly and steadily, you’ll start reaching a larger audience and build a following of loyal viewers.
Now, we get it. Even with all this knowledge, putting up videos primed to go viral takes nuanced skills and an enormous amount of time.
If you feel, you got it, we wish you the best of luck.
Are you curious about receiving additional support? Then, schedule an exploratory call with us. We’d be happy to help.
At Socialtyze, we have a deep and experienced team of specialists across creative strategy, videography, data insight, and media execution.
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