Last year Mr. Beast made $80 Million, according to Forbes, for his ability to make eye-catching vids that go viral.

My series, Be Like Mr Beast, is designed to help creators learn the tricks and hacks that he uses to be so successful, so that you can achieve incredible success in social media.

Here are 3 more ways in which you can tap the algorithm and go viral.

3 Strategies to Go Viral from Mr. Beast’s Playbook 

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Build Identifiable Characters 

Throughout all of MrBeast's videos, you'll notice the same familiar faces popping up again and again. It's a clever strategy that adds depth and appeal to his content. Here's why it's pure genius:

• Instant Connection: Whether you vibe with Karl's humor or Chandler's lovable goofiness, there's a personality for everyone to connect with.

• Binge-Worthy Anticipation: Fans develop crew favorites, turning each video into a "Who'll show up?" game. It's like your favorite sitcom blended with million-dollar challenges.

• Adds depth: Watching Karl freak out or Nolan stay cool under pressure adds layers to MrBeast's insane scenarios. The viewers are typically more invested in how the crew deals with it.

• No boredom: By spreading the spotlight, MrBeast avoids the solo-act fatigue that plagues many YouTubers. Smart move for longevity.

• Merch and Spin-off Potential: Each crew member becomes a potential brand. Think about it - "Team Chris" t-shirts or a "Chandler's Worst Luck" series, the ideas are endless.

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The Golden Trio

Mr Beast often talks about how three things determine if someone clicks on your YouTube video: the topic, the title, and the thumbnail. Here's how to master the visual hook that could skyrocket your views:

• Promise Keeper: Your thumbnail is a contract with viewers. Make sure it accurately teases what's in the video, working in perfect harmony with your title.
  

• Instant Recognition: Develop a consistent thumbnail style that screams "your brand" even during high-speed scrolling. Just like Mr. Beast - Be unmistakable. (Look at the image above)
  

• Experiment: Try the homepage hack - photoshop your thumbnail onto YouTube's front page. If it doesn't stand out, you might wanna redesign.

Mr. Beast says, in an interview, that he usually makes two or three different thumbnails for each video. If one doesn’t work, they switch it out—sometimes within minutes of the video going live.

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High Contrast

Playing with extremes is one of Mr. Beast's go-to strategies. 

He crafts titles that pit two wildly different options against each other, creating an irresistible curiosity gap. Take his hit video "$1 vs $1,000,000 Hotel Room!" – It's the promise of a mind-bending comparison that hooks viewers instantly.

This contrast tactic taps into our brain's love for novelty and resolution. It's like dangling a puzzle in front of our eyes—we simply can't look away until we see how these extremes measure up.

The key is to make the comparison interesting enough to draw people in without resorting to empty clickbait. 

Keep the content satisfying, provide value and you’ll not only boost clicks but also keep your viewers happy.

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And that’s a wrap!

If you’d like more, click here for Be Like Mr. Beast 1.0.

We, at Socialtyze, closely monitor and study these tactics to help our partner brands make the most out of creator-led social media revolution.

If you are a business looking to leave your mark with compelling creator campaigns, book an exploratory call with us.  

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