With the introduction of video, Instagram has become even more visually stimulating and consuming. So how do you keep up with your progressive Instagram community? No need to feel intimidated - here are 7 simple tips to boost your Instagram game!

1 Show Off Your Products

Fans want to see what you’re selling, so take advantage of this intrigue and post a picture of that delicious special your restaurant is serving tonight, or a preview of that dress you just can’t keep on the rack. It will remind fans what you have to offer and why they want to spend money with you.

2 Hashtag

You can easily find success on Instagram by utilizing a hashtag to highlight key subjects in your photos. Hashtags like #Puppy or #Beach can bring a lot of eyes to your photo. However, it is possible to have too much of a good thing. Try and keep your hashtag count to less than 3 per post. The most effective way to choose a hashtag is to search various options and see what has the best results.

3 Behind the Scenes Photos

Don’t let curiosity kill the customer! Your fans want to know how your products are made, or a little known fact. Give them a taste of the action and show them a little something from behind the scenes. A shot of the kitchen, organic product shots or even just your employees working together in the conference room, the goal is to capture the moment!

4 Cross Promote

Leverage the audience you’ve built on your other social networks by cross promoting your content and increasing your Instagram follower count. A great way to do this is to share your latest captivating video or best performing picture via a link on your Facebook or Twitter account. You can also incentivize fans by hosting contests and giveaways via Instagram and promoting them with your other pages.

5 Post Consistently, but Don’t Over Post

Don’t spam your Instagram followers. 1-2 posts daily will keep you on your fans’ radars, but not overwhelm their feeds.

6 Engage With Your Community

Engage with your audience by following your own hashtag, @replies and location tags. Also, be sure to “like” and even comment on the photos fans post. This will alert fans to your account and make them feel appreciated by your brand.

7 Don’t Shy Away From the Videos!

Trust us, they’re fun, easy to make and an engagement driver. The goal is to produce 15 seconds of easily digestible content. Unlike Vine, you can edit as you go and adjust the exposure as you shoot. You can even save the videos to embed later. Don’t forget: good lightening, sound, and a stabilized camera are critical!

Want to learn more about Community Management? Feel free to reach out to Cheristy at Cheristy@Socialtyze.com