Experiencing lackluster engagement results on your Facebook page and Promoted Posts? No worries, we've got tips on the 7 data points you need to pay closer attention to if you want to turn things around:

1. Character Count

It could be that fans don’t have the time to read everything in their newsfeeds, or it could be a factor of Facebook's algorithm, but research shows that post engagement is highest when posts are 100 characters or less. It also allows for easy cross platform promotion.

2. Category Type Performance

It’s helpful to categorize your posts by initiative. For example, sharing an offer can be categorized as “promotional.” Once you know the different categories of content you’re utilizing, you can compare their performance. You might just find that your fans don’t appreciate a certain type of content like you thought they did.

3. Photo Type Performance

You need a method for figuring out what kind of pictures you should be posting, and why. If your audience is suddenly very interested in 3 of your recent pictures, find out why and what element(s) they all have in common. This should be one of your best indicators of success; content is king (or queen.)

4. Engaged Users and Impressions

Gauging the efficiency of your content can help you truly understand which of it is working best. Maybe a semi-successful post went out at a low traffic time, but the engagement rate (engagement/reach) was high. What can you learn from that? Don’t change the content, just the posting time.

5. Posting Cadence

Every community has an inherent rate at which they consume content. Some expect a post first thing in the morning and everyday. Some expect lots of activity at a certain time of year. Whatever the case, they have a preference, and paying attention to what your engagement is like on a certain time of day, week and year can help you figure that out.

6. Fatigue

Believe it or not, your audience can experience fatigue. Ask yourself “at what point are we posting too much?” Fatigue can often lead to as much as (possibly more) a 30% decrease in engagement. No one likes the guy at the party who only talks about him self incessantly… so don’t be that guy.

7. Post Sentiment

Pay close attention to your fans’ reactions and engagements between each other. What’s their language like? If the sentiment is beginning to turn negative, it could be that a certain piece of content is slowly poisoning the well. Sharing lots of content about a contest? This could be the reason.Want to know more? Feel free to reach out to Cheristy at Cheristy@Socialtyze.com