Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media - Data, Creative & Amplification.Here are some specific topics that we cover:• How Small Data trumps Big Data• Why First Party Data is critical today• Why building your Archetypes is essential• What Shiny New Things you will need this year to survive• What 7 out of 10 brands lack when it comes to community management• Why 2016 is more about Story Starting than just Storytelling