Socialtyze created an innovative marketing initiative for Wine Access to generate new customers and increase sales over the 2020 holiday season by uniquely pairing it with 9-time Grammy-nominated Saxophonist, Dave Koz. From concept to execution, Socialtyze developed “Dave Koz’s 12 Wines of Christmas” that included a livestream broadcast, email marketing, organic posts, and paid social media--the latter produced an overall ROAS of 14.2x.
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