PAID SOCIAL MEDIA
via The Felix Method
“You will not find a better paid social media partner than Socialtyze.”
Socialtyze began running ads on Facebook in January of 2009 and was one of Facebook's first Preferred Social Media Partners. We have executed media campaigns for over 250 leading brands using our proprietary media modeling process, called The Felix Method, to deliver optimal return on ad spend.
LISTEN
Use 1st & 3rd Party Data as well as new data tools to understand your customer.
Find
Find who watches your videos, recalls your ads, visits your site, and buys your product or service.
LOVE
Run & optimize Best Practice Creative to find what creates brand love & drives results.
LEARN
Track & analyze everything. Learn and adapt to maximize return.
Using Felix, our proprietary media modeling and data discovery process, Socialtyze lowered Mercury's cost per sale by 4x and advanced sales volume 22x.
Socialtyze delivered a 640% Return on Ad Spend via e-commerce ticket sales for an opera event. We implemented our proprietary process with existing and new data to understand purchase behavior and characteristics. We then developed a campaign that generated $383,000 in sales on a $60,000 ad spend through 1,440 transactions.
In the first seven months of working with Prestige, Socialtyze showed massive KPI improvement for its 12 brands across Facebook and Instagram.
The core KPI was Ad Recall which increased by 56% with Socialtyze versus the previous Facebook marketing partner. In addition, we improved cost per targeted click and CPM by 64% and 10%, respectively.
Socialtyze partnered with Fandango to measure ticket sales from Facebook Ads for a blockbuster theatrical release. We generated a return on ad spend of 590%, driving $4.7 MM in ticket sales on an $802K total ad spend. We generated 196K individual sales at an average transaction of $24 per sale.
As part of the campaign, we partnered with Facebook's Data Science team to conclude an optimal frequency level of 2x-4x leading up to the film release.
For more on this case study, see our infographic.
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