Spaghettini

SOCIAL STRATEGY, COMMUNITY MANAGEMENT & MEDIA


Overview

Spaghettini and the Dave Koz Lounge, recently named one of the 10 Most Exciting New Restaurants in Los Angeles by Angeleno magazine, is a live entertainment lounge located in the heart of Beverly Hills.


Community Management

Socialtyze serves in a consulting capacity for Spaghettini’s marketing team. At the beginning of our relationship, we conducted a full audit of similar restaurants that have live entertainment so we can make the best possible recommendations. Each month we write 12 monthly sample posts for them across Facebook, Twitter and Instagram, and evaluate their overall social positioning & posting strategy and make additional recommendations. To track their success, we also create monthly scorecards across all platforms.


Influencer Media

Our sister influencer marketing company StoryCafe has planned two separate influencer events that take place at Spaghettini. We had 12 influencers attend the first event, themed Girls Night Out. The cumulative reach of all influencers was more than 645,000 and the event generated 45 pieces of content across all platforms, and 7,039 engagements, with an average of 156 per post.

SpagsGirlsNight

The second event was a direct promotion of Spaghettini’s 4 for $40 summer offer (#Spags4for40). Our cherry-picked influencers joined together to share an evening of delicious food and drinks with their social media fans. The event resulted in over 30 pieces of original content with an average of 117 engagements per a post.

4for40

Paid Media

We’ve been using Facebook paid media to increase awareness and drive restaurant visits. Promoted Videos were used to showcase the ambiance of the live entertainment lounge as well artist performances.Used images of the food in Promoted Posts to increase awareness of the dineL.A. promotion and to drive reservations. Local Awareness Ads were used to reach locals when they were physically near the restaurant.

MockAdsSpags

Public Relations

Our PR experts secured various press placements for Spaghettini promoting the restaurant’s new small plate menu.

BeverlyPress AngelenoMag LAMag LAWeekly