Share the Sunshine

Dole


The Challenge

Dole wanted to use influencers to help get the message out about their new Share the Sunshine branding, while promoting various products in the Dole Packaged Foods family. Share the Sunshine is a celebration of each and every Dole fruit and vegetable, which can be traced back to the brilliant rays of sunshine that took it from a seed in the ground to the beautiful products we enjoy today.


The Solution

Socialtyze implemented an influencer takeover program on Pinterest and Instagram to build awareness of the new branding and products, as well as drive traffic to Dole’s social pages and increase their following. Our mix of family, food and fitness influencers created vibrant, mindful recipes, snack hacks and lifestyle round-ups, all based on the theme of Share the Sunshine.

+15M

TOTAL REACH

21.4%

INCREASED INSTAGRAM GROWTH

+86K

TOTAL ENGAGEMENTS