#FIJIFIT

Fiji Water


The Challenge

FIJI Water is a brand of bottled water derived, bottled and shipped from a remote Pacific island. FIJI wanted to build awareness around their 700mL bottle that was designed specifically for those with active lifestyles. The slim and sleek shape of the bottle is made to fit everywhere, from cup holders to treadmills.  

 


The Solution

Socialtyze partnered with 10 healthy lifestyle influencers to create stories around how the new 700mL bottle fits into their active lives, driving positive engagement around the FIJI brand and product. The hand-selected influencers ranged from those who are well-known for their healthy recipes to fitness bloggers to fit fashionistas. The accompanying #FIJIFit UGC campaign encouraged fans to share their own photos for a chance to win home delivery of FIJI Water for one year, with the grand prize winner also getting an Apple Watch.

2.1MM

REACH

+17K

ENGAGEMENTS

49

PIECES OF CONTENT

 

The #FIJIFit campaign resulted in a 5.88% engagement rate with over 140 photo submissions from fans across Instagram.