Tastes Like [Happy]

Socialtyze ignited a robust UGC Sweepstakes asking America to share  “What makes YOU happy?” in :06 or less for a chance to be featured in [ yellow tail ]'s Super Bowl commercial and be entered for the trip of a lifetime. Socialtyze supported the campaign through paid social and influencer marketing all in support of the brand's new tagline "Tastes Like Happy", which launched during the Super Bowl.